Brandenstein is a branding studio that partners with social impact businesses to bring equality and good around the world.
We believe in those who want to change the world for the better, so we’re here to support them in the best way we can.
Brandenstein has always been interested in organizations that do something to help society and the environment.
He shares the same values as these organizations and always wanted to be a part of their mission.
As he began making his way into the design world, he noticed that some organizations struggle with their branding and explaining what they do to potential investors and partners.
Brandenstein believes that at the core of social impact businesses sits their mission and how well they share it with the world.
He believes that the main reasons why these organizations struggle so much are:
No clear guide to follow - Many organizations don’t know how, or think they don’t need to differentiate themselves. They believe their mission is enough for people to support them, which is not entirely true. Branding helps your mission shine through everything that you are. It won’t be just what you say you are or do, it will make your job easier and you won’t have to explain yourself so much.
No alignment on the mission - Stakeholders can have a hard time aligning on the same goals. A check is needed from time to time to make sure everyone has the same expectations, otherwise, it will become a problem in the long run.
People are suspicious - The people they are trying to help, their potential partners, and investors wonder why these organisations want to help so much. This is especially true for social enterprises that don’t keep the profit. You need a lot more than just your mission to overcome this kind of objections, things that your branding can solve.
No clear guide to follow - Many organizations don’t know how, or think they don’t need to differentiate themselves. They believe their mission is enough for people to support them, which is not entirely true. Branding helps your mission shine through everything that you are. It won’t be just what you say you are or do, it will make your job easier and you won’t have to explain yourself so much.
No alignment on the mission - Stakeholders can have a hard time aligning on the same goals. A check is needed from time to time to make sure everyone has the same expectations, otherwise, it will become a problem in the long run.
People are suspicious - The people they are trying to help, their potential partners, and investors wonder why these organisations want to help so much. This is especially true for social enterprises that don’t keep the profit. You need a lot more than just your mission to overcome this kind of objections, things that your branding can solve.
No clear guide to follow - Many organizations don’t know how, or think they don’t need to differentiate themselves. They believe their mission is enough for people to support them, which is not entirely true. Branding helps your mission shine through everything that you are. It won’t be just what you say you are or do, it will make your job easier and you won’t have to explain yourself so much.
No alignment on the mission - Stakeholders can have a hard time aligning on the same goals. A check is needed from time to time to make sure everyone has the same expectations, otherwise, it will become a problem in the long run.
People are suspicious - The people they are trying to help, their potential partners, and investors wonder why these organisations want to help so much. This is especially true for social enterprises that don’t keep the profit. You need a lot more than just your mission to overcome this kind of objections, things that your branding can solve.
No clear guide to follow - Many organizations don’t know how, or think they don’t need to differentiate themselves. They believe their mission is enough for people to support them, which is not entirely true. Branding helps your mission shine through everything that you are. It won’t be just what you say you are or do, it will make your job easier and you won’t have to explain yourself so much.
No alignment on the mission - Stakeholders can have a hard time aligning on the same goals. A check is needed from time to time to make sure everyone has the same expectations, otherwise, it will become a problem in the long run.
People are suspicious - The people they are trying to help, their potential partners, and investors wonder why these organisations want to help so much. This is especially true for social enterprises that don’t keep the profit. You need a lot more than just your mission to overcome this kind of objections, things that your branding can solve.
of Americans agree that marketing products as “ethical” is just a way for companies to manipulate consumers
- Mintel 2015
of social entrepreneurs still struggle to make a living from a social enterprise
- UnLtd 2015
of Americans believe companies behave ethically in one area while behaving unethically in another
- Mintel 2015
of UK social enterprises have the public sector as their main source of income
- California Legislative Information 2015
We believe branding and design can be used as a tool to trick people into supporting something or someone. We don’t like this and we always try to think about the impact we have on people through our design. We always think if something is morally correct. This is why we support organizations that are doing good.
We care about the impact we have on the people around us and on the environment. We want to help shape things in good through design. This is why we make the perfect match for social enterprises and socially responsible businesses that believe in the same things as we do.
There’s no good without equality. We try to bring equality into the world by offering design services that are created for big tech companies to organizations that usually don’t have access to such high-end services and processes.
Use this short quiz to help you decide if we fit your needs.
Contact us today and you'll get some strategic recommendations for your brand project.
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