You could say Brandenstein is the one that's waiving his hand at you right now, but let’s introduce him properly.
Brandenstein is everything we imagine our brand to be: fun, innovative and most importantly, he is not Frankenstein!
Meaning that even if he is a mix of different things (a brand & a human being), he’s so much more beautiful!
I think you can agree with that.
Brandenstein plays video games for fun, especially when it rains outside on weekends. His favorite game is The Witcher 3. It’s not so obvious, is it?
It’s not a good day for Brand Sprint and Design Sprint if there is not even a donut on the table. Brandenstein knows it so well!
Brandenstein has got a nice backpack where he takes everything he needs with him on a journey for memorable moments!
Brandenstein has always been interested in new innovative things that are coming out. As things evolved and he started making his way into the design world, he learned more about branding and design sprint.
Brandenstein begin seeing things differently, discerning brands a lot better, he noticed that some startups don’t take advantage of their website, story and messaging, their brand ending up looking like any other SaaS brand and their product losing customers.
Brandenstein felt that there's a hidden need for these startups to connect with their customers very deeply, especially at the beginning of their journey. He believes that the main reasons there’s a gap between their customers and their product are these:
“In today’s world, a brand is not just the face of a company, but a personification of it. We made it our mission to empower startups to reach a wider audience through their brand personality. We use Brand Sprint together with Design Sprint (developed at Google Ventures) and Brand Experience to design your brand from the inside-out.
Innovation, change and doing the unexpected are some of our core values and we assume they are yours too!”