They sustained that design is the key to differentiation, more than that, the way for the companies to succeed and for a better understanding of the customers’ needs.
On the other hand, they agreed with appointing designers in decision making roles inside a company and also suggested that the top management should pay more attention to the design ideas and embrace the design during the process.
All you should know is that design thinking has the ability to build strong emotional connections.
Design-led companies are aware that design thinking it’s about iteration and failure, otherwise you can’t get closer to your customers. These types of businesses focus on a customer-centered approach in order to build everything around their customers’ needs.
You don’t need to spend 10.000$ every month for aggressive marketing campaigns, this is what you should do instead:
User tests take part in the learning process, so the more you know about your customers, the better, especially in the beginning. Companies should ideate, learn, build, and, at the end of the process, to launch the product, not the other way around. Think about the time and money you save by doing this.
You don’t need to hire a developer to write code, spend months on it just to build a website. Hire a visual developer who can do this faster for you, allowing your team to update the website easily without needing to pay a developer on a continuous basis.
You’re not just a company, you are building a community. This is also how you increase customer lifetime value and lower acquisition costs.
Everyone is on social media. Find out where your audience spends their time the most and be there.
You can’t have recurring customers without branding. You’ll have competitors that will try to beat you at your product’s features, but not at your brand. Those who would try to beat you at your brand will fail.
Your true customers will notice the ones who copied your brand and will distrust them. Branding is the bridge between your product and the customers.
The companies with great results understand that design is a top-management issue, so they track their design performance the same way they do with their costs and revenues.
Creativity is problem-solving. Design is thinking made visual. It would be a shame to take these people’s creative freedom away by making them do boring tasks that don’t help them or you either. Let creatives help you solve your business problems as Spotify and Transferwise already do.
Your brand is never finished, continue to iterate.
Remember that design is more than aesthetics. It is the thinking behind it that helps you build an emotional connection with the customers through the experience you provide to them with the help of your brand touchpoints.
Focus on doing user testing and asking for feedback every time you want to implement something new, and the brand and customer experience will get better while making sure you don’t overspend in things that don’t help anyone, especially your customers.
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