Brand Sprint is a series of workshops that are linked together and take 3-hours to be completed. This is our version of it, and it was inspired by the original Brand Sprint created at Google Ventures by Jake Knapp (the author of the book "Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days") for startups who were thinking about their brand for the first time.
This is a short guide to do in your time, but if you want the exact steps we take with our clients, download our helpful guide.
Brandenstein's Brand Sprint is an upgraded version by adding more exercises that focus on the company's customers, writing the message, and structuring the website to tell a story. Let's explore the advantages you'll get from Brand Sprint:
The same as Google Ventures' first exercise, we define the company's motivation to establish why it exists in the first place.
Why you do what you do?
(eg. we want to protect people's data from being stolen)
What does your company do?
(eg. creates a free and open-source web browser)
How you do it?
(eg. keep your passwords safe on every device)
What are the top 3 beliefs and values, you and your brand have?
(eg. customers first, collaboration, customers safety)
Character + Problem + Plan (hint to it) + Success
(eg. “Most businesses struggle to talk about what they offer. We have a process that helps them clarify their message so their companies start growing again.”)
How to deliver a product if you don't know the address? When it's about branding it's the same. Your story should be shaped around your target customers in order to get to them.
Are the current customers the ones that you want for your product?
What are the 3 problems your customers are facing?
(eg. no time, stress, not getting paid)
What do your customers want?
(eg. guidance, a place to keep everything in)
What are you hoping to achieve in the long run as a company? What's your plan for the long term? The exercises from below will help you answer these questions.
What's your vision? What are you hoping to achieve in the long run as a company?
(eg. to provide access to the world’s information in one click)
What are the top features that differentiate your product from the competition?
(eg. affordable price, all-in-one, track your time)
Most websites have a great design, but their problem is the lack of clear and concise writing for visitors. As a result, they go away if they don't understand what are the benefits for them, or if they don't have a connection with your story.
What brief statement can you make that expresses empathy and understanding?
(eg. Escape tool overload)
What positive changes your customers will experience if they use your product?
(eg. get paid faster, collaborate easier, peace of mind)
If our brand was a person, how it would look and behave like?
(eg. confident, modern, reliable)
Download our helpful guide from below that shows you exactly the steps we take with our clients during the Brand Sprint workshops so you can rebrand faster.
We are Brandenstein and we believe in the power of brand differentiation through its personality.meet the team