Many of us know that a branding project can take from two months to even years, requiring commitment from stakeholders at every critical stage.
It takes a lot of time and resources to invest in branding, especially for startups, up to the point that many founders don't even see a point in doing so.
All companies need to build a brand along with their product right from the start. Branding is the bridge between the customers and the products. But, unfortunately, in most cases, investing in branding is not possible in the early years.
The best thing is that the Brand Sprint process can be used by every type of business, it doesn't matter if you're a seed startup or an established company.
Here's how Brand Sprint can help companies better than traditional branding processes do:
Brand Sprint is a workshop, with no more meeting discussions and taking notes after just so that decisions can be taken days or even weeks later.
Many ideas are lost in the traditional branding process due to its complexity and duration, and when's time to act on them, it requires even more preparation just to remember everything that has been talked about.
Even though you all work together for a long time, it doesn't mean you work towards the same goal. Brand Sprint allows every person to state their ideas on sticky notes without being influenced by their team members, reaching clarity of everyone's vision of the company much faster.
Bringing the key stakeholders into the Brand Sprint workshop will make them feel a lot more confident in their roles inside the company. It will be a huge accomplishment for them knowing that their own ideas are being used in developing the company, and they will feel like the brand culture is their responsibility.
Because the client's team and designers are one and the same team now, it's easier to talk about creative decisions when everyone was evolved in the previous decisions.
The traditional branding process follows an inside-out brand development process, meaning that their insights around the brand, their business, and their competitors are taken into consideration, but not the one that the brand is built for, the customer itself.
But pairing the Design Sprint process with Brand Sprint, can help test, iterate, and implement what the customer wants and expect before you launch.
In the traditional branding process, designers collect adjectives that were used by the CEO, or any stakeholder, to describe their company, then they create a customer persona of their ideal client.
The traditional branding process leaves a lot of empty spaces when the problem could be resolved immediately by creatives and their clients. Doing Brand Sprint workshops, the core of the brand is developed way faster, leaving the client with an aligned team on what their brand is, what it does, and on what they should work on towards the future.
We are Brandenstein and we believe in the power of brand differentiation through its personality.meet the team