There’s a misconception about the idea that startups should build their brand later on, because branding is a waste of time and money on something they don’t have yet, meaning a developed and successful company.
On the contrary, working with a design agency or a design studio will help you to position yourself in the industry, build the bridge between your product and customers, communicate more efficiently, and identify your customers’ problems. These things will help you to earn a good reputation for you to accelerate your journey to success even earlier, and attract loyal customers along the way.
Here are some of the biggest advantages of investing in branding as a startup.
Being a purpose-driven company means you’re devoted to your vision. Having a picture of how you could fill a gap in humans’ lives, sometimes just one tiny thing that other businesses are not able to observe.
Branding should be a more commonly discussed subject among startups and investors as it occupies an important role in their marketing strategy for getting sales and stirring up consumers’ interest. A product is not enough.
Traditional branding processes take from months to years, but Brand Sprint from Google Ventures helps big companies & startups rebrand in an efficient wayread article
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