Our Process

We do workshops, not endless meetings.

Week 1 - Pre-Flight

Monday - Wednesday
01
Welcome

We begin by welcoming everyone to the team and getting ready. We learn more about your company and customers - we want to be prepared for the workshops.

Monday - Wednesday
02
Brand Sprint
workshop

For our first workshop, we want to really get to the core of your brand and if it isn’t there, rebuild it. When that’s done, we write your messaging.

Thursday
02
Brand Sprint
workshop

For our first workshop, we want to really get to the core of your brand and if it isn’t there, rebuild it. When that’s done, we write your messaging.

Week 2 - Design Sprint

Monday & Tuesday
03
Design Sprint
workshop

Two days of workshop to define the challenge for your website, produce solutions and define the prototype with a storyboard.

Wednesday & Thursday
04
Prototype

With the storyboard that we’ve worked on together, we start designing and building the prototype in two days. We also do the ‘prototype’ illustrations and UX writing.

Friday
05
User Testing

With the first prototype done, we test it with 5 real users. We give them tasks to perform on the prototype and ask them questions to really see it through their eyes.

Wednesday & Thursday
04
Prototype

With the storyboard that we’ve worked on together, we start designing and building the prototype in two days. We also do the illustration ‘prototypes’ and UX writing.

Week 3 - Brand Experience

Monday
06
Brand Experience
workshop

Oh my, this is our favorite part! We recap last week’s feedback, come up with solutions and, finally, we all develop your brand’s personality.

Tuesday - Thursday
07
Web & Logo Design

With the already created prototype and your brand’s personality developed, we spend 3 days to adjust the prototype & illustrations to the new design & work on the logo

Friday
08
User Testing

We test the prototype again with 5 real users to see if the new look & feel from your brand’s personality fits with what they would expect it to look like.

Tuesday - Thursday
07
Web & Logo Design

With the already created prototype and your brand’s personality developed, we spend 3 days to adjust the prototype & illustrations to the new design & work on the logo

Week 4 - Iteration Sprint

Monday
09
Iteration Sprint
workshop

We recap last week’s feedback again and come up with solutions. For this week, we want to make sure everything fits together.

Tuesday - Thursday
10
Web Development

With the prototype finished, the last thing left for us to do is to build the website in Webflow and add interactions. The logo and illustrations are getting their last touches too.

Friday
11
User Testing

This is our final user testing. We test again with 5 real users and check if everything fits well together. We want to test website’s usability and see if we reached our goal.

Tuesday - Thursday
10
Web Development

With the web design finished, the last thing left for us to do is to build the website in Webflow. The logo and illustrations are getting their last touches too.

Week 5 - Project Delivery

12
Launch

We recap last week's feedback for the last time, finish the website & prepare deliverables. With everything done, we have our last call to recap everything. We then send you the files.

Total time: < 5 weeks

How much it would normally take: +6 months

Disclaimer:
Our process is standard and inspired by Google Ventures’ Design Sprint and AJ&Smart’ Design Sprint 2.0.

We developed the Brand Sprint 2.0 and Brand Experience workshops.

We had our best intention to make startup stakeholders’ life easier while we worked on this process.

Case Studies

Rebranding Invoice Ninja as the go-to invoicing app

Learn how we positioned Invoice Ninja as the go-to invoicing app at an affordable price for freelancers, small businesses, and developers. All in just 1 month!

see case study
Inspiring & becoming the branding team for customer-centered startups

See why and how we created a brand with personality for our small innovative team to attract SaaS startups that focus on customers.

see case study
see our portfolio

Ready to start your project?

Contact us today and start your journey of giving your brand a personality!