Invoice Ninja is an invoicing software that provides good-quality services at an affordable price for freelancers and small businesses, and it's a big community for developers at the same time.
For Invoice Ninja, there are two distinct customer groups that depend on each other: freelancers and small businesses are the ones who pay for the software, and developers provide feedback and help Invoice Ninja expand while using their software for free.
For Invoice Ninja’s longevity, these two groups need to support each other.
We strategically uncovered their brand values first, took an in-depth look at the customers and their pain points, and then re-wrote the messaging.
We wanted to make it very clear who they are for and what's developers’ role in this.
increase in the performance and speed on mobile for the website created by us in comparison to their current one
increase in the performance and speed on desktop for the website created by us in comparison to their current one
took the users to describe what I.N. right when they got on the website during our user testing