Brandenstein is a small branding team that helps startups differentiate through their brand personality with the help of a new branding process that gets things done fast.
Brand Experience Designer
March 2020 - April 2020
We do something innovative and present ideas and processes people would have not thought of till now, so we chose the perfect personality type. It focuses on showing empathy for our customers’ needs and leads them into another business direction.
The goal was to embody our brand into one character that could share our core values: innovation, creativity & the power of change.
Having the chosen personality in mind, we mixed different words to result in one idea that might fit the brand.
Once we had a sketch, the next step consisted of creating a character that is neither animal nor human for bringing differentiation from other brands' mascots.
With the concept chosen, we changed some anatomical parts to create a better balance between human-like characteristics and the animal ones.
We also added white teeth to carry an optimistic feeling all the time.
We incorporated the brand traits into Brandenstein’s outfit and physical appearance, to make it feel real and tangible for the audience.
Brandenstein is as natural as possible in any context, showing his true personality to everybody.
Because we give personality to brands, and then we bring them to life as a genius we are.
We used illustrations and visual elements to explain what we do in simple terms, but the UX writing played a higher role into this due to our unusual process.
Works at Brandenstein
“I am so thankful that I was brought to life by my team. I'm very happy with the result, I am handsome and beautiful now! I couldn't have done all of this by myself, so glad for this team of amazing people! ..now I can conquer the world :)”
We are Brandenstein and we believe in the power of brand differentiation through its personality.meet the team